I'm here to empower your business with actionable insights. With over 14 years of expertise in market research and consumer psychology from Procter & Gamble, I’ll help you uncover the answers you need to drive your success.
1. Brand Perception: What associations and emotions are linked to your brand, and how can you strengthen them?
2. Understanding purchasing decision: Why do customers choose certain products over others?
3. Price Sensitivity: What pricing strategies would maximize revenue while maintaining competitiveness?
4. Product Development: What features or improvements would make your product more appealing to consumers?
5. Target Audience Identification: Who are your target customers, and what are their demographics, preferences, and pain points?
6. Market Segmentation: How can you segment the market effectively to tailor your marketing efforts and product offerings?
7. Competitive Analysis: What are your competitors doing well, and where are their weaknesses? How can we differentiate yurselves effectively?
8. Advertising and Messaging: Which marketing messages resonate best with our target audience? What communication channels are most effective?
9. Customer Satisfaction and Loyalty: How can you enhance customer experience to build long-term relationships?
10. Market Trends and Forecasts: What are the emerging trends in your industry? What will the future demand for your products or services look like?
Qualitative Interviews: one-on-one, focus groups, or group discussions.
Surveys and Questionnaires conducted online, via phone, or in-person.
Observational Research: in-store observations, ethnographic studies, or usability testing.
Experimental Research for testing hypotheses and understanding cause-and-effect relationships.
Psychographic Analysis helps in understanding consumer motivations and preferences on a deeper level.
Usability Testing:
Social Listening: Monitoring social media platforms and online forums to understand consumer sentiments, opinions, and trends related to brands, products, or topics.
Dr. Roxana von Koppenfels Tel: 0049 (0)176 23282004 Email: rlvkoppenfels@yahoo.de
© 2024 Dr. Roxana von Koppenfels All rights reserved
Photos by Renata Jaroscakova www.realjoyphotography.com
Wir benötigen Ihre Zustimmung zum Laden der Übersetzungen
Wir nutzen einen Drittanbieter-Service, um den Inhalt der Website zu übersetzen, der möglicherweise Daten über Ihre Aktivitäten sammelt. Bitte überprüfen Sie die Details in der Datenschutzerklärung und akzeptieren Sie den Dienst, um die Übersetzungen zu sehen.