Dr. Roxana von Koppenfels
Accelerate your brand's growth by exploring consumer psychology: gain insights into how consumers think, feel, and experience your products, enabling effective solutions to your market or product challenges.
Uncovering Consumer Truths
Driving Market Success
Welcome to a world where consumer insights transform into growth strategies, and data-driven decisions lead to market leadership. With over a decade of international experience, I bring a unique blend of expertise and passion to the dynamic field of consumer and market research.
Mission Statement
In the ever-evolving landscape of consumer preferences and market dynamics, my mission is clear: to deliver unparalleled insights that deepen consumer understanding and catalyze market growth. Together, let's navigate the complexities of the market and uncover hidden opportunities waiting to be seized.
Customized Solutions:
Research strategies tailored to your unique business needs
My market research approach is fully customizable to address the specific needs and questions of each business.
Whether you're looking to understand consumer motivations, refine your brand strategy, or optimize your product offerings, I design customized research to provide actionable insights that align with your goals.
Solving Your Business Challenges with Expert Consumer and Market Research
Whether you're launching a new product, wondering why your clients are suddenly switching to other brands, or seeking to understand future trends to better plan your strategy, consumer research can provide the answers you need. Here are some specific problems that can be solved with our consumer research expertise:
New Product Launch: Understand the features and benefits that consumers are looking for in a new product. Identify the optimal positioning and messaging to ensure a successful market entry.
Brand Switching: Investigate the reasons behind sudden changes in customer loyalty. Uncover the factors driving your clients to choose competitors, enabling you to address their concerns and retain their business.
Future Trends: Gain insights into emerging market trends and consumer preferences. Use this information to anticipate changes, innovate, and stay ahead of the competition in your industry.the reasons behind sudden changes in customer loyalty.
Customer Services Offered:
Consumer Insight Discovery: Delve deep into consumer behavior, preferences, and trends with tailored research methodologies designed to uncover actionable insights. Understand the 'why' behind consumer choices to shape impactful strategies.
Brand Positioning and Authority Building: Elevate your brand's presence and authority with strategic positioning insights. Craft compelling narratives and presentations that resonate with your target audience, enhancing brand loyalty and market share.
Market Analysis and Strategy Development: Navigate the competitive landscape with comprehensive market analysis. Develop data-driven strategies to seize opportunities, mitigate risks, and drive sustainable growth in dynamic markets.
Collaborative Partnership and Project Management: Benefit from a collaborative partnership approach, ensuring transparent communication, timely delivery, and tailored solutions. Leverage proven project management skills to drive successful outcomes and exceed expectations.
Continuous Support and Insights Sharing: Stay ahead of the curve with ongoing support and insights sharing. Receive regular updates, trend analyses, and strategic recommendations to adapt to evolving consumer behaviors and market dynamics effectively.
Dr. Roxana von Koppenfels Tel: 0049 (0)176 23282004 Email: rlvkoppenfels@yahoo.de
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Photos by Renata Jaroscakova www.realjoyphotography.com
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